Improved external marketing reach and increased share of voice 300% by managing agency team in developing online assets, using social media methodologies and digital assets. Developed digital communications strategy for Wholesale and M2M division.
Increased awareness 240% and improved efficiencies, resulting in increased productivity. Communicated and coached executives, sales, marketing and clients on social standards and strategies. Created internal communities and forums, providing easy access to competitive analysis, and sales enablement tools.
Increased lead generation 500%. Developed integrated digital marketing campaigns and new marketing opportunities using innovative technology. Aligned cross-functional teams, capitalizing on expertise and building network of SMEs, creating compelling content.
Increased Social Media Engagement by developing SEO strategy and email campaigns integrated with social media, #DriveSafe, usage-based insurance tweet chat, on top 10 trending topics on Twitter 3 consecutive weeks.
Increased web traffic to www.sprint.com/m2m 426% in < 6 months. Conducted web traffic analysis and projected growth forecasting. Developed Social Listening plan and use results, increasing web traffic.
Developed digital strategies in support of marketing, sales and support teams. Directed marketing communications and development of online marketing materials and promotional campaigns that demonstrated innovative technology, functionality, and effective sales and communication methodologies for B2B, resulting in exponential improvements in Key Performance Indicators (KPI), Return On Investment (ROI) and overall share of voice in market.